About
Dynamic Paid Media Specialist with 1.2 years of agency experience, adept at optimizing B2B SaaS campaigns across diverse search and social channels. Proven ability to drive significant improvements in trial sign-ups, reduce CPA, and increase demo bookings through data-driven strategies and structured optimizations. Seeking to leverage expertise in campaign execution, performance monitoring, and advanced analytics to deliver exceptional results for a forward-thinking performance marketing team.
Work
Fullgrade Digital Agency
|Performance Marketing Analyst
Remote, N/A, N/A
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Summary
As a Performance Marketing Analyst at Fullgrade Digital Agency, I support senior strategists in executing and optimizing paid campaigns across diverse platforms for B2B SaaS clients, focusing on driving measurable performance and insightful reporting.
Highlights
Optimized paid campaigns for a restaurant management software client, achieving a 39.1% increase in trial sign-ups and a 9.7% decrease in CPA through strategic consolidation, bid testing, and landing page collaboration.
Drove significant improvements for a clinic management software client, resulting in a 22.61% reduction in ad spend, a 27% increase in demo bookings, and a 38.92% decrease in CPA by implementing structured optimization strategies.
Developed comprehensive internal Standard Operating Procedures (SOPs), including a scalable Google Search playbook, to standardize campaign management and optimize budget allocation across diverse client objectives.
Fullgrade Digital Agency
|Performance Marketing Intern
Remote, N/A, N/A
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Summary
As a Performance Marketing Intern, I provided essential support to the paid media team, contributing to campaign planning, execution, and quality assurance processes to ensure successful campaign launches.
Highlights
Assisted the paid media team in critical pre-launch phases, including campaign planning, build tasks, and rigorous quality assurance, ensuring accuracy and readiness for deployment.
Monitored and analyzed campaign performance data daily, proactively identifying key trends and areas for optimization, and communicated actionable insights to senior strategists.
Contributed to the development of weekly and monthly performance reports, leveraging data analysis and conducting in-depth keyword and competitor research to inform strategic adjustments.
Certificates
Meta Ads Course
Issued By
Udemy
Google Ads Course
Issued By
Udemy
Skills
Digital Advertising Platforms
Google Ads (Search & Display), Bing Ads, Meta Ads, TikTok Ads, Reddit Ads, Twitter Ads.
Marketing Analytics & Reporting Tools
Google Looker Studio, Google Tag Manager, Google Analytics, Google Sheets, ClickUp.
Performance Marketing Strategy & Execution
Campaign Setup, Keyword Research, Bid Optimization, Ad Optimization, Performance Monitoring, Report Preparation, Data Analysis, Campaign Execution, Strategic Optimization, A/B Testing, Landing Page Collaboration, SOP Development.